Looker Studio Dashboard
SEO Acquisition & Conversion Analysis
The Challenge
SEO marketers often struggle with quantifying their efforts, especially when correlating traffic generation with tangible business results. Traditional tools might show surface-level metrics but miss the deeper connections between SEO activities and conversions.
The Solution
Enter the Looker SEO Dashboard. Integrated with Google Search Console & GA4 (Google Analytics), it monitors SEO traffic patterns and conversions while contrasting them with historical data and spotlighting top-performing queries. It’s the bridge from SEO actions to clear business outcomes.
The Tools
- Looker
- Google Analytics (GA4)
- Google Search Console
The Dashboard
SEO Acquisition Page
Powered by Google Analytics (GA4), the SEO Acquisitions Page illuminates conversion origins. A dual bar chart differentiates conversions by channel and type, while a pie chart showcases sources. Two tables spotlight top landing pages initiating the conversion funnel, and present channel-wise conversion counts with periodical comparisons. Filters for conversion type, channel, and date range refine insights, streamlining strategic decision-making for SEOs.
SEO Traffic Analysis
The SEO Traffic page, powered by Google Search Console, gives a snapshot of SEO trends, emphasizing growth or decline and non-branded traffic. A table of top non-brand keywords also provides insights into search behavior, engagement metrics, and rankings, forming a comprehensive tool for dynamic SEO strategy.
SEO Conversion Page
Leveraging Google Analytics (GA4), this page offers a swift overview of conversion metrics. Users can gauge month-over-month performance, review a year-to-date conversion tally, and visualize monthly trends. With filters for conversion type, channel, and date range, SEOs can fine-tune their insights, aiding in strategic planning and predictive insights for more targeted decision-making.
Questions this Dashboard Answers
SEO Traffic Insights
Performance Metrics
- How has our website traffic performed this period compared to the previous one?
- How is our current year’s traffic stacking up against the same timeframe last year?
Keyword Prioritization
- Which non-branded keywords are driving the most traffic to our site?
- Are there keywords that have seen a significant increase or decrease in clicks compared to the previous period?
Engagement Metrics
- Which keywords and associated landing pages have the best click-through rates?
- Are there keywords that have seen a substantial change in impressions or click-through rates compared to the previous period?
Content Relevance
- Which landing pages resonate most with users based on specific query terms?
- Do certain landing pages need optimization based on declining performance metrics?
Brand Recognition
How much of our traffic is from non-branded searches, indicating genuine organic interest versus brand-specific searches?
Search Visibility
- For our top-performing non-branded keywords, where does our site rank on average in search results?
- Have our rankings improved or declined from the previous period for these keywords?
Strategic Adjustments
- Based on clicks, impressions, and average position changes, where should we focus our SEO efforts to maximize results?
- Are there emerging keyword opportunities or declining terms we should know for content optimization?
SEO Conversion Insights
Performance Metrics
- How is our site’s conversion performance this month compared to the previous month?
- What’s the cumulative conversion count for the year so far?
- Which conversion types are performing best?
Trend Evaluation
- Are there any discernible trends or patterns in our monthly conversions over time?
- Are there any seasonal fluctuations or notable peaks in conversions throughout the year?
- How do specific events or marketing campaigns align with spikes or drops in monthly conversions?
SEO Acquisition Insights
Channel insights
- Which channels are most effective at driving conversions?
- How do different conversion types perform across various channels?
- What sources contribute most to our conversions?
Landing Page Analysis
- Which landing pages are most influential in starting the conversion funnel?
- What channels are these top landing pages primarily associated with?
- How have these landing pages’ performances shifted compared to the previous period?
Conversion Dynamics
- How does the conversion count differ across channels?
- Which channels have seen an increase or decrease in conversions recently?
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